Reputation Management in SEO
Reputation management is the influencing and the control of an individual's or business's reputation. If you employ Reputation management only once a negative publicity attack is under way then it might be too late. Unfortunately many companies over look the importance of preventing such an attack by working with a web development company to protect their brand image. Negative publicity online has become one of the most frustrating challenges for companies. Once a publicity attack is underway it can be curbed with a strong SEO intervention, but prevention is better than cure - how many customers are you willing to lose due to seeing negative publicity? Even after many years of clean business practices, a single negative event can stain your brand image in the public eye for a long time. Simple things like a negative product review in a blog can be detrimental to your brand, especially when competitors are standing close by to snatch up customers. One way to combat that threat is through a reputation management strategy, which can begin with search engine optimization (SEO).